Facing economic downturn, DT Communications Asia Pacific General Manager, Alice Fok shares how large, medium and small enterprises can utilize own experience and resources, or with minimum budget to develop effective marketing strategies to cope with changes and look for growth opportunities.
VTC Distinguished Lecture Series - Marketing Challenges in New Ages
The first to launch an outdoor billboard at The Cross Harbour Tunnel
With the merger of DT Communications Asia Pacific (DT) and PA House during its 5th year anniversary, DT celebrates the joyful season by launching an outdoor billboard at the Hong Kong Cross Harbour Tunnel.
The catchy red coloured billboard is located at the Kowloon side entrance of The Cross Harbour Tunnel. It is to be seen by millions every day and is currently rated the highest traffic outdoor location in Hong Kong. The promotion will be available from late November until peak holiday season of December 2008. Abiding DT’s creativity-oriented motto, the outdoor advertisement is supported by our proprietary Social Interaction Marketing Strategy (SIMS) Web 2.0 system to share our happy moments to the public.
DT is moving to a larger office and we will continue to hire more staff during our expansion. With our professional, experienced, and talented PR team, DT is confident to do something great for clients despite financial turmoil, said Miss Alice Fok Ka Yee, General Manager, DT Communications Asia Pacific.
The merger press conference also addressed the appointment of local socialite cum PR veteran Tisha Law, the new consultant for DT Communications. By taking up this role Tisha Law would prepare to significantly expand DT Communications’ marketing team to better serve its global clientele. Director of DT Communications said the merge also hooked up strategically with Hautemonde, the reputable model agency of Gigi Chao – the daughter of local property Tycoon Cecil Chao Sze-tsung at the press conference. “This merger would mean DT Communications would be providing one-stop-shop marketing and PR services to the clients that are usually only provided by 4A agencies.” She said.
