The Hong Kong SAR Buildings Department has chosen DT to be its PR consultant for the Public Education and Publicity Programmes. This is a one yearlong campaign that serves to educate the general public through various promotional strategies. The goal of this campaign will be to raise awareness regarding building safety and cultivate a building safety culture, in which DT will be organizing numerous campaigns and publicity activities to help spread awareness to Hong Kong’s community. This will include a wide range of target audience consisting from real estates developers to students of all ages. By having the community participate in numerous educational activities, Hong Kong will indeed create a building safe environment.