Government of United Arab Emirates (Zayed)

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Case Study-Government of United Arab Emirates (Zayed)

To promote the Government of United Arab Emirates as a world’s best country for renewable energy.

Introduction:

Zayed Future Energy Prize, issued by the crown prince of Abu Dhabi, is the world’s best renewable energy and sustainability prize.The campaign recognizes the achievements that reflect impact, innovation, long-term vision and leadership in renewable energy and sustainability.

 

Target:

 

DT focused on a niche community; Asia’s sustainability industry, and extensively increased the recognition of ZFEP within the most prominent players in the Asian sustainability sector.

Strategy :

Through DT’s specially designed digital algorithm, our teamdeveloped a Through The Lineapproach. It assured leveragingprofessional influencers andkey opinion leaders,in order to create social issuesand industry trends in each region.

Result:

DT successfully built their brand reputation through digital space, increased Abu Dhabi’s overall presence in the global energy industry. Our efforts spanne dover 25 countriesin Asia, established thousands of solid connections for ZFEP and aligned more than 50 professional partnerships. As a matter of fact, DT actively increased the attention of industry players by 200% as compared to previous years.

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