iDT was awarded Innovative Entrepreneur of the Year 2009
iDT consists of digital marketing, monitoring and analysis. For the processes of monitoring and analysis, we have a proprietary tool that is able to accurately measure and review online content.
DT’s unique iDT Internet marketing analysis technology is a highly integrated and systematic marketing tool. Using a proprietary system to keep an eye on popular social media channels, we are able to provide truthful and immediate feedback from the voices of the Internet users, providing the client with immediate, detailed and effective information.
Using this marketing intelligence, iDT can assist clients with monitoring the effectiveness of their brand communication, and to get a clear picture of the brand’s market position and strength, putting it at the best position to explore future marketing strategies.
With huge amounts of data available on the Internet, it is difficult to sift through the plethora of information to understand consumer trends. Hence, marketers require iDT’s scientific and systematic marketing tool to collect, analyze, track and evaluate data.
iDT instantly updates marketing strategies to provide supporting information for follow-up action while effectively managing marketing costs. iDT can also help governments and companies analyze consumers’ opinions, and accurately monitor the results of dissemination, to provide a robust foundation for market analysis.
iDT tracks and performs information searches on millions of social media users, using both automated analysis programmes and manual operations to help clients keep abreast of the latest consumer dynamics. Through these, iDT will track the effectiveness of marketing strategies and use comprehensible reports to offer immediate feedback and improvements.
iDT’s four-part approach
1. Supervision
Using your product information and vision, we will search on the Internet for related marketing information. Through iDT’s powerful information search and collection capabilities, we will provide you with vivid and visual charts, and gather first-hand consumer information to help you develop the highest quality business planning program.
2. Analysis
Research on your product and its characteristics and qualities will be processed using on two methods: content analysis and consumer analysis. By comparing the sales results with our consumer analysis, we will provide you with suitable suggestions for your product. Consumer analysis will be done in various ways, such as studying consumer attitudes, passive consumers and social relations. By analyzing online interviews and online postings, we will provide information and content from the frontlines.
3. Marketing
iDT will be of effective assistance in a comprehensive marketing campaign, using consumer oriented marketing models tailored according to your products’ characteristics and target market. Strategic market reports and suggestions will also be provided. We will provide targeted marketing to reach your customers, making use of viral marketing as a highly effective low-cost method to promote and raise awareness of your product.
4. Evaluation
After the marketing phase, iDT will continue to serve you and provide you not only with comprehensive customer feedback information, but also complete evaluation consultation. iDT will present to you the element most attractive to the consumer, which will be carried through into future product marketing processes.
DT’s independent research department, iDT, announced the first World Expo global survey on May 4, 2010. iDT conducted a thorough investigation at the opening of World Expo. Used for the first time, iDT’s intelligent analysis system provided visitor count statistics and analysis. According to the report, the total visitor admission to the World Expo reached 20 million daily, with the France Pavilion, Australia Pavilion and United States of America Pavilion filling the top three most-visited spots. On the contrary, international organization pavilions such as the Red Cross Pavilion and the World Trade Organization Pavilion, located in Zone B of the Expo, recorded the least visitor flow.
Professional digital marketing services is one of the prime work areas of DT, the top social media agency located in China and Asia, catering public relations support to global clients. Learn more about our Asia and China based PR company providing an edge to your business with social media marketing support.
