We are a communications-based PR firm that does anything and everything ranging from events to digital media campaigns, everywhere. Since our customers’ needs are on the top of our list, multi-tasking is an essential skill to master during this internship programme. Moreover, our company is a key player in Asia Pacific’s PR industry and so, we need student talents from all around the world with different perspectives to help us see things in a different light.

We value creative thinking and out-of-the-box ideas that will seek to satisfy our clients while boosting our company’s reputation at the same time. Entrepreneurs with a strong mindset and willingness to accept challenges are appreciated. Needless to say, a diverse background or strong mentality is also important for the intern to successfully learn the most from this period.

Candidates get to experience public relations at its best in one of the world’s most cosmopolitan cities. They will be taught to apply elements like business analytics, market analysis and research, report writing, research approach and techniques and presentation skills in relation to the industry.

The major job duties of an intern will include:

• Project management
• Marketing strategies brainstorming
• Media relations management
• New media studies and development
• Partnership Development
• Online and digital marketing research, analysis and development
• Marketing Intelligence Research

Requirements:

• University graduates/ students preferably majoring in business, marketing, communications, M.I.S., computer science, business of design, and linguistics
• Dynamic personality
• Strong entrepreneural spirit and willingness to explore new opportunities in Asia
• Open-minded and keen sense of learning
• No qualms about working long hours
• Overtime/ flexible time schedule according to ongoing projects

• Strong language skills
• Innovative thinking of novel marketing ideas
• Assertive and open-minded to business discussions with strangers
• Good interpersonal and organizational skills
• Knowledge of print, electronic and online media would be preferred
• Ability to work under pressure and tight deadlines

Interested? Please contact us at career@dt-asia.com.

Internship Candidates

1. A Mattakathu
University: University of Applied Sciences Northwestern Switzerland
Field: Business
Commencement Date: 18^th Jan, 2010
Exit Date: 26^th Mar, 2010

Why do you wish to pursue an Internship during this period? What are your career aspirations and why?

An internship during this time period is required. Since we (students of IBM) are ought to submit our Bachelor thesis, we have the opportunity to base it – practically – on an internship conducted during 10 weeks.  I’ll do my Masters next year and work freelance in real estate.

Describe your work duties and involvement during the tenure of your Internship at DT.

Mostly, I’ve been responsible for sponsorship businesses. Raising companies as supporting organizations or direct sponsors to the according events, which included the gathering of contacts and descry of their interest for the event. This incorporated the generation of a contact letter, proposal and follow-up through phone calls. A major part of my duty consisted of the designing of the event proposals.

Write about what you have learnt during this Internship that you really enjoyed.

I discovered much potential within myself. To motivate oneself and breed a certain amount of dedication and loyalty for a company, initially not very familiar, was difficult. But having the right reason to do so, for example the acquisition of invaluable personal assets, created a drive deep within myself.

My tolerance and understanding for a not native culture grew with every second I was in the office, interacting with my fellow colleagues and all kind of stakeholders.

I got a deep insight into the business dealings, and acquired a lot of know-how.

Was there anything in particular you especially liked about your work experience at DT?

Mainly because I was granted a certain amount of responsibility and respect, I could flower out thus having a positive impact on those surrounding me.

DT had a good employee structure and hierarchy. No huge power distances are hindering from self-accomplishments and personal development. The chances exist, and are accessible and realizable.

Was there anything in particular that you did not like about your work experience at DT?

Most of the work is stressful as they are real clients with real deadlines so it takes a lot of courage to accomplish them.

Describe a representative day in your working life at DT.

10:05                     checking incoming mails and replying
10.30                     market research and contacting overseas partners
12:30                     sending out proposals
13:00                     designing Jia Property Expo
16:00                     Lunch
17:00                     designing Jia Property Expo
18:00                     adding slides to International Kung Fu proposal
19:30                     Home

How could your own job have been improved upon?

By enabling a creative atmosphere bound with challenging tasks. I had to disclose that my designing skills were not bad, which induced my handling of several designing assignments. I can understand that a short stay of 10 weeks and disability of speaking Chinese didn’t stop me having a good basis for a work although I need of local expertise and sustainability. In my case it is to mention that my co-workers were helpful to offer me with assistance with the local customs and culture.

What is your next possible step in your career after leaving DT?

I will finish my Degree in Switzerland by mid of July. After on I will be in France purifying my French to a native level while working. By autumn 2011, my Masters in the UK will start.

Additional Comments:

Thank you for this wonderful experience and I wish you a prosperous time.

DT’s Comments:

After his graduation, A Mattakathu returned to Switzerland and was hired by a Fortune 500 company as a management trainee.

Summer Internship Program

2. J.X. Kovacs

Position: Social Media Intern

University: HEC

Field: Msc Marketing
Commencement Date: 4^th May, 2009
Exit Date: 30^th June, 2009

Why do you wish to pursue an Internship during this summer? What are your career aspirations and why?
Motivation: explore PR industry. Career aspirations: management consulting.

Describe your work duties and involvement during the tenure of your Internship at DT.
Data collection; market research; translation; liaison with media; social media package designing; newsletter/press release write-up.

Write about what you have learnt during this Internship that you really enjoyed.
Social media rocks!

Was there anything in particular you especially liked about your work experience at DT?
Team was motivated and creative.

Was there anything in particular that you did not like about your work experience at DT?
Instructions received, hopefully with more guidelines.

Describe a representative day in your working life at DT.
10am, arriving at office; 10-12pm, working on task one (usually the one that I know that I would be doing the previous day before I leave); 12-2pm, working on task two (usually tasks assigned during the day); 2-3, lunch, always before the screen; 3-7:30pm, working on task three (usually some tasks in a big project).

How could your own job have been improved upon?
Research less, communicate more. Learn from people.

3. E Leung

Position: Public Relations Intern
University: The University of Hong Kong
Field: BA (Hons) in English Studies and French
Commencement Date: 5th June, 2006
Exit Date: 25th August, 2006

Why do you wish to pursue an Internship during this summer? What are your career aspirations and why?
I wish to pursue an Internship in the summer because I would like to know more about the PR industry before graduation so that I can decide whether PR is suitable for me. I have longed to work in the PR industry since my studies in university because I enjoy communicating with people from all works of life and I like working in a dynamic and challenging environment. What’s more, I know that it is not easy to get into the industry without practical experience; therefore, I chose to start to work in the field last summer vacation.

Describe your work duties and involvement during the tenure of your Internship at DT.
Account servicing
Liaising with media, clients, designers, production team, business partners
Lining up interviews between media and client
Media invitations and releases write-up
Planning, executing and managing event
Strategic proposal write-up for pitching new accounts market research
Translating DT’s website and editing newsletter
General administration work.

Write about what you have learnt during this Internship that you really enjoyed.
The intensive training in DT is far beyond my expectation. Apart from the duties mentioned above that I enjoy so much, I also enjoy to be trained to multi-task in a limited timeframe and to initiate conversation towards new faces.

What’s of paramount importance is that my mind has been clearer about the role of PR and I have become more creative and assertive. Besides, I enjoy seeing the whole PR process from planning the event to seeing its success.

Was there anything in particular you especially liked about your work experience at DT?
I like the flexible, dynamic and team-oriented environment here.
I like pitching to media as coverage appearing in various media platforms brings me much sense of accomplishment.
I enjoy managing events; seeing them run smoothly.
I enjoy liaising with different parties as l like to communicate with different people, assimilating into their mentality, specialty and culture.
The input of this three-month internship sounds like a two-year one. I am able to expose myself to a large scope of variety which definitely broadens my horizon. Besides, I particularly like being with my colleagues as they are really helpful and nice.

Was there anything in particular that you did not like about your work experience at DT?
Sometimes it might be a bit burnt-out working in a stuffy weather outdoor particularly needing to manage the crowd meanwhile.

Describe a representative day in your working life at DT.
The last day of Pizza Hut Mermaid Parade Campaign, it was amazing having my idea adopted as a key theme in the event and seeing that it was successfully finished.

How could your own job have been improved upon?
Practice makes perfect. More hands-on experience may enable me to be more sophisticated in execution and comprehensive in planning.

What is your next possible step in your career after leaving DT?
I will apply for jobs in the PR and marketing industry as I enjoy working with different challenges every day. Nevertheless, DT will still be my choice as it entirely meets my expectations and career aspiration.

DT’s Comments:

E Leung won the Campaign Asia’s Asia Best PR Student Award during her last year in university and has joined DT as a full time staff member.

4. E Li

Position: Public Relations Intern
University: Nanyang Technological University
Field: English Studies
Commencement Date:1st June, 2007
Exit Date: 25th August, 2007

Why do you wish to pursue an Internship during this summer? What are your career aspirations and why?
With the prevailing of university education in Asia, undergraduates need to equip themselves in different ways in order to distinguish themselves from their counterparts in the job market. Having an internship experience would be one of the most direct ways to get exposure to the working world while preparing the mindset as to enter the work force. As an english major student. I would like to pursue a career that does not confine me in an office while I can get to communicate with people and make the best use of my language ability and social skills. The reason behind my career aspiration is that I find communication skills the most important in any industry. Should I equip myself with the very skill, I would have little trouble developing in different fields in the future.

Describe your work duties and involvement during the tenure of your Internship at DT.
During the tenure of the internship I was never treated like an intern but a full-time staff instead. This benefited me much as I can get my hands on every field of work in the company. I was assigned to work closely with my supervisor on various projects including some of the big names such as Samsung and etc. One of the remarkable projects I worked on is the Web 2.0 conference. I need to work on different elements including designing leaflets, inviting speakers and contacting media for coverage, They may not be difficult as a separate task. However, working on them simultaneously while making sure that these little pieces fit perfectly with each other made the workload way heavier. Despite the hardship and difficulties, nothing would be more worthwhile when witnessing the event running smoothly and successfully.

Write about what you have learnt during this Internship that you really enjoyed.
I’ve learnt what public relations is about and how it works. Particularly how to write something that impresses journalists, how to talk to media etc. I’ve also learnt how to prioritize my work.

Was there anything in particular you especially liked about your work experience at DT?
Sometimes we organize social functions that are enjoyable even to the organizers. Also the staff in DT are friendly, willing to share experiences and helpful. I’ve learnt a lot from them especially Alice, who reviewed my performance from time to time during the internship.

Describe a representative day in your working life at DT.
What is remarkable about working in DT is that you can get to work on all tasks a PR officer can possibly do in just a single day. As soon as I got back to the office. I got myself to work on the details for the Web 2.0 project including designing online leaflets and sending them over to related media. Barely having respite, I was assigned to contact different telecommunications companies in Vietnam to arrange for visits for another project of my supervisor. In the afternoon I made a final check on the powerpoint presentation for Samsung before I accompanied my supervisor to meet the client. As the conversation went on, I recorded notes on what the clients particularly want in their family Carnival in November. The exciting day didn’t just stop here as the meeting ended. We straight headed back to our office and prepared ourselves for Replay’s fashion show event of held in Lan Kwai Fong. In the event I was to usher the VIP into the venue and took good care of them throughout the night. Exhausting as it may seem, I rather enjoyed the dynamic working life as such, than to get stuck in a plain office work.

How could your own job have been improved upon?
It could have been a more amazing job experience if I have acquired more techniques required in the industry before I join DT. Sometimes I spent too much time learning the basics such as computer literacy, which undermined my working efficiency and decreased my exposure to other tasks.

5. C Chu

University: The Hong Kong Polytechnic University
Commencement Date: 25^th May, 2009
Exit Date: 19^th Aug, 2009

Why do you wish to pursue an Internship during this summer? What are your career aspirations and why?
It is my last summer. I would like to grab the chance to try a position that I have never gotten in touch with before. PR is one of the professions that I would like to explore after my graduation. I enjoy co-operating with people to get a project done. I think PR suits my expectation and I would definitely enjoy working as a PR professional.

Describe your work duties and involvement during the tenure of your Internship at DT.
I did a lot of searching and sourcing at the beginning. Then I tried something related to media, including weekly and monthly media report, media pitching, etc. And the last project was a press conference and I was responsible for reaching the performing choir and writing the press invite and press release.

Write about what you have learnt during this Internship that you really enjoyed.
As I have mentioned, I enjoy co-operating with people to finish a project together. I think I have learnt the skills of communicating with others. I really enjoy the time when communicating and the sense of satisfaction afterwards.

Was there anything in particular you especially liked about your work experience at DT?
Not at a particular time, but I think I am really glad that I can help whenever I was given something to do.

Was there anything in particular that you did not like about your work experience at DT?
I would like to do less marketing search work.

Describe a representative day in your working life at DT.
On 19/8/2009 at LensCrafters’ press conference. I think it is a representative day not only because it was my last day in DT, but also because it was the first time that I was taking part in organizing the activity. It was really memorable and I am glad to be a part to make it done.

How could your own job have been improved upon?
I am not sure because it was my last day and I cannot see if I can improve my own workings but after the press conference, I know more about its running and the roles of everyone. This experience is very invaluable.

What is your next possible step in your career after leaving DT?
After my graduation, I would like to pursue my career in this industry. I think the experience earned during these three months can help me to get a PR job easier.

Additional Comments:
The atmosphere here is really good! Keep it up!

6. M Lam
University: The University of Hong Kong
Field: Social Sciences
Commencement Date: 1st June, 2007
Exit Date: 15th September, 2007

Why do you wish to pursue an Internship during this summer? What are your career aspirations and why?
I wanted to enrich my summer vacation by gaining some work experience. My career interest is in the public relations and marketing fields since I feel my strength fits the requirement and it’s fun.

Describe your work duties and involvement during the tenure of your Internship at DT.
I have drafted press materials such as press release and media kit; contacted media and answer media enquires; Assisted production of marketing materials and events; supported on-site event management and logistics (e.g. press conferences, grand dinners, media interviews); assisted compilation and analysis of media cuttings; facilitated market research and strategic planning.

Write about what you have learnt during this Internship that you really enjoyed.
I’ve learnt what public relations is about and how it works. Particularly how to write something that impresses journalists, how to talk to media etc. I’ve also learnt how to prioritize my work.

Was there anything in particular you especially liked about your work experience at DT?
Sometimes we organize social functions that are enjoyable even to the organizers. Also the staff in DT are friendly, willing to share experiences and helpful. I’ve learnt a lot from them especially Alice, who reviewed my performance from time to time during the internship.

Was there anything in particular that you did not like about your work experience at DT?
There were always urgent and new tasks assigned to me on daily basis that needed to be finished. I coped with it by working faster and finding better ways to do them quickly.

Describe a representative day in your working life at DT.
Morning: continue drafting press materials or contact media
Afternoon: contact media, organize logistics of events
Night: research

How could your own job have been improved upon?
I could have been more proactive in contacting media and could have spent more time thinking of the news angles before doing the pitches.

What is your next possible step in your career after leaving DT?
I’ll probably continue to look for opportunities in the PR and marketing industry.

DT’s Comments:

M Lam has been working for a regional PR company that specializes in corporate communications since graduation.

7. S Rodriguez
University:  Nanyang Technological University
Field: Journalism
Commencement Date: September, 2010
Exit Date: June, 2011

1. Why do you wish to pursue an Internship? What are your career aspirations and why?

As for my career aspirations, I’m still rather unsure. I’ve always wanted to pursue music journalism, but in Asia, and especially in Singapore, that field of work more or less does not exist. But after working at DT for six months, working in public relations full-time has definitely become an option for me. I enjoyed how the work was creative and varied from day-to-day, client-to-client. There’s also a lot more to PR than I initially realized, which I would never have discovered if I hadn’t worked at a PR firm.

2. Describe your work duties, involvement during the tenure of your Internship at DT.

During the beginning portion of my internship, my work mainly consisted of research and sending emails to different clients. But as more time passed, the work became more varied and I started undertaking tasks like drafting proposals, brainstorming for ideas, social media management and website management. Media relations was also a significant part of the job, as well as supporting my teammates with editorial and design work, ideas and translation for proposals and press releases.

3. Write about what you have learnt during this Internship that you really enjoyed.

I appreciated how I was given the opportunity to try bits of everything, without getting thrown into the deep end, with my colleagues and supervisors constantly providing support and guidance. Besides the intangible traits like proper work ethic, teamwork, respect and independence, I also learned some very useful and practical skills like SEO, website design, design software skills and public relations writing. My mandarin also improved tremendously with the constant practice.

4. Was there anything in particular you especially liked about your work experience at DT?

I loved everyone at DT. They were always super nice and supportive and super fun to hang out with. There wasn’t any bad blood and everyone was always welcoming to the two Singaporean girls who couldn’t speak any Cantonese. My favourite part was definitely the people.

5. Was there anything in particular that you did not like about your work experience at DT?

The work hours were very taxing, and there’s constantly work to be done. And I think that because I didn’t speak Cantonese, I also missed out a lot on the insights and discussions that occurred in the meeting, but I could not understand.

6. Describe a representative day in your working life at DT.

Constantly checking my email; working on a proposal; giving updates to my supervisor; call in lunch at about 3pm; continue working and leave at about 10pm.

7. How could your own job have been improved upon?

I definitely think that if I spoke Cantonese, that my learning curve would have been even steeper, as I could have better picked the brains of my supervisors who are long-time PR-pros. I was also rather slow with dealing with work that was not in English, or working with technical tools like Dreamweaver or Photoshop.

8. What is your next possible step in your career after leaving DT?

It’s back to school for another year, but beyond that I still have to figure out.

9. Additional Comments:

I really miss everyone!

DT’s Comments:

S Rodriguez is back to school in Singapore and she is hugely missed by DT’s teammates.