Want to learn in an internship with the top PR and marketing firm in China and Asia? DT Communications is open to accepting energetic, ambitious and out-of-the-box thinkers eager to learn every aspect of branding and marketing skills.
Multitasking ability, creative thinking, an entrepreneurial mindset and a willingness to take challenges. A diverse background or strong mentality is also important. We also accept student from around the world with Different perspectives help us see things in a different light. But you also have to have the vision to understand that customer’s needs come first.
Interested? Please contact us at firstname.lastname@example.org.
Position: PR Associate Intern
Degree: MSc European Politics (London School of Economics and Political Science), BA Sociology (University of Warwick)
An internship is a great way to get a feel of the industry and learn how it works. My background is in Political Science and although I already hold a Bachelor’s and Master’s degree, I decided to do an internship in PR to gain experience prepare for what I want to do eventually, namely Public affairs/Political Communications.
I get a deep insight to the industry and how it operates, particularly in Asian markets. I am glad that I get the chance to learn the basics of social media and PR, which I will be able to apply in my future career development.
What I enjoyed most is the writing part, i.e. drafting press releases, media teasers, etc. It is very rewarding to see your work published on different online media outlets as part of the promotion of an event/product/brand.
Coming from abroad and not being acquainted with the local working culture it might take a while to get used to the differences, but it is all part of the learning experience!
As a PR newbie it can be a bit challenging or even intimidating to proactively contact the media and sell your story to them. But I believe it is all a matter of practice and will improve with time and dedication.
I would like to continue my career in the PR and Communications industry, however on the more corporate and/or political side. I am certain that the experience gained at DT will be a great asset in doing so.
Position: PR Associate Intern
University: Lancaster University
After studying two years for my bachelor degree, I wanted to gain some real experience and put in practice the theories I learned during my classes. This placement was also a good opportunity to visualise and plan my future career. I would like to integrate an international working place where I could acquire further in depth regarding the difference in cultures to adapt marketing strategies.
I have been responsible for contacting bloggers, media and prospect clients, participating in campaigns and events management, research, drafting press releases and proposals. DT permitted me to engage in a lot of different projects, which I am very grateful for the rich experience I gained.
I actually enjoyed bloggers and media pitching, which allowed me to build relationships with them and it developed certain skills that I will likely use in the future. Moreover, it was fascinating to discover the local culture and how different it can be from western.
I had the opportunity to be involved in an array of projects from lifestyle to corporate. It was a vibrant experience, giving me the chance to learn every possible aspect in an intergrated agency. This amazing training was also accompanied by seminars, which contributed in broadening my knowledge.
Not speaking Chinese was a real disadvantage, as I missed out a lot on the insights and discussions that occurred in the meeting, during events or media gatherings. It is also stressful, as it is essential to report results for the clients.
After a few weeks, I realized how different it is to write a university coursework and media content. This is still an on-going process that I would very much like to polish with practice and time.
For the last year of my degree, I will do an exchange programme in Spain for the first six months and then return to UK for my last semester and graduate. Afterwards, I would like to integrate a special programme where I could work and continue my studies for my master in International Marketing, back in France.
Position: Social Media Intern
Motivation: explore PR industry and digital communications.
Career aspirations: management consulting.
Social media rocks!
Team was motivated and creative.
Instructions received, hopefully with more guidelines.
10am, arriving at office; 10-12pm, working on task one (usually the one that I know that I would be doing the previous day before I leave, often digital media research or strategic proposals); 12-2pm, working on task two (usually tasks assigned during the day, such as new social media posts); 2-3, lunch, always before the screen; 3-7:30pm, working on task three (usually some tasks in a big project).
Research less, communicate more. Learn from people.
Gain more experience in marketing, get more understanding of the social media world, and develop my own network.
DT’s Comments:J.X. Kovacs is currently a social media editor at a premier newspaper in Asia. She is planning to stay in Hong Kong for a few years until she moves back to her hometown in France.
University: Nanyang Technological University
As for my career aspirations, I’m still rather unsure. I’ve always wanted to pursue music journalism, but in Asia, and especially in Singapore, that field of work more or less does not exist. But after working at DT for six months, working in an agency full-time has definitely become an option for me. I enjoyed how the work was creative and varied from day-to-day, client-to-client. There’s also a lot more to communications than I initially realized, such as working with social media and new digital media, which I would never have discovered if I hadn’t worked at an agency.
During the beginning portion of my internship, my work mainly consisted of research and contacting clients. But as more time passed, the work became more varied and I started undertaking tasks like drafting proposals, brainstorming for ideas such as digital strategies, social media management and website management. KOL relations was also a significant part of the job, as well as supporting my teammates with editorial and design work, ideas and translation for proposals and press releases.
I appreciated how I was given the opportunity to try bits of everything, without getting thrown into the deep end, with my colleagues and supervisors constantly providing support and guidance. Besides the intangible traits like proper work ethic, teamwork, respect and independence, I also learned some very useful and practical skills like SEO, website design, design software skills and public relations writing. My mandarin also improved tremendously with the constant practice.
I loved everyone at DT. They were always super nice and supportive and super fun to hang out with. There wasn’t any bad blood and everyone was always welcoming to the two Singaporean girls who couldn’t speak any Cantonese. My favourite part was definitely the people.
The work hours were very taxing, and there’s constantly work to be done. And I think that because I didn’t speak Cantonese, I also missed out a lot on the insights and discussions that occurred in the meeting, but I could not understand.
Constantly checking my email; brainstorming strategies for social media and PR; working on a proposal; giving updates to my supervisor; call in lunch at about 3pm; continue working and leave at about 10pm.
I definitely think that if I spoke Cantonese, that my learning curve would have been even steeper, as I could have better picked the brains of my supervisors who are long-time Digital-pros. I was also rather slow with dealing with work that was not in English, or working with technical tools like Dreamweaver or Photoshop.
It’s back to school for another year, but beyond that I still have to figure out.
I really miss everyone!
DT’s Comments:S. Rodriguez is back to school in Singapore and she is hugely missed by DT’s teammates.