DT was present at the New Media Marketing Awards Ceremony jointly organized by IVE. One of the winning entries displayed an outstanding use of local media channels and the idea was adapted by DT in its Expo survey research using Baidu. DT is proud to have been a part of this event, and looks forward to contributing in similar educational and innovative projects for youths.
iDT’s sophisticated system successfully assists DEVNET
On October 22nd, DT’s subsidiary iDT held a press event at the DEVNET Pavilion at Shanghai Expo, which was attended by reporters and editors from the region’s top print and online publications. The focus of the media reports was on iDT’s proprietary system which new technology can not only track and monitor, but accurately analyze online data.
The panelists at the conference were International Director General of DEVNET, Mr. Daniel Barrios, DT’s General Manager Ms. Alice Fok and iDT Director Mr. Gary Tong. Ms. Fok expressed excitement to be working with DEVNET, especially since the association greatly values the benefit of digital technology, and is dedicated to spreading the message of information technology in Asia.
The two organizations’ appreciation was mutual, with Mr. Barrios saying that he looked forward to future collaboration with DT, and praised iDT’s tracking and analyzing system for a job well done supporting the judges at the Digital Media Merit Awards Asia 2010.
(Next Magazine, July 1st) Originality in online marketing propels DT out of Hong Kong and onto the Shanghai Expo stage
DT’s original and innovative online marketing tool, iDT, was named Innovative Entrepreneur 2009. General Manager Ms. Alice Fok said that the award not only reiterated the success of DT’s marketing strategies, but sets DT as leading the charge for Hong Kong’s PR firms.
Ms. Fok said that with the company’s account win for the 2010 Shanghai Expo, the company plans to use the grand stage to showcase the creative spirit of Hong Kong companies such as itself, and thanked everyone who supported DT, helping it to win the Innovative Entrepreneur Award.
DT featured in Modern Entrepreneur Magazine
DT’s General Manager Ms. Alice Fok was featured in Modern Entrepreneur Magazine, where she talked about working with the United Nations DEVNET, as well as at the upcoming Shanghai Expo 2010.
Here is a summary of the article:
As a young female entrepreneur with much success, you wouldn’t expect DT’s General Manager Ms. Alice Fok to be as down-to-earth and approachable as she truly is. Her company is the only Hong Kong-based firm at the Expo. She admits that the 184-day Expo will be a challenge, but it is one that she is confident that her team can succeed in with tremendous hard work and dedication. DT’s international foresight and cooperative strength was key in landing the collaboration with United Nations DEVNET, and Ms. Fok will be the Project Director of the DEVNET Pavilion.
The firm’s online marketing, tracking and analysis tool, iDT, is also an integral part of the firm’s work at Shanghai Expo, as the added online capabilities will give DT and its clients the edge.
As for the economic potential of the Expo, Ms. Fok said that the endless opportunities presented at the global event will no doubt generate much economic power for everyone involved. She had spoken to many government organizations and businesses, and she is grateful that all of them expressed excitement for the Expo and the potential for business and development which accompanied the grand project. She extended an invitation for everyone to attend the Expo, and experience the festivities for themselves.
Shanghai Expo’s PR Priority should be to bridge gaps and connect the world, and in this respect, Hong Kong PR is still ahead of the Mainland
(Apple Daily, 1st May) Though the questions at the Expo are increasing, the tremendous success of the event has been undeniable. DT is the PR partner for several Pavilions at the Expo, and General Manager Ms. Alice Fok is taking on the responsibility as a young entrepreneur.
DT is the only Hong Kong-based firm at the Expo, and is depending on its unique creativity and bright ideas to succeed in Shanghai.
Ms. Fok said that for the DEVNET Pavilion, the company formulated comprehensive pre, during and post-Expo plans that will set the exhibition apart from rest. And especially on the global stage of the Shanghai Expo, the priority for PR should be to bridge international gaps and connect the world.
