DT was awarded the “Partner Employer Award 2011″ by Hong Kong Chamber of Small and Medium Business (HKCSMB), in recognition of nurturing talents in the society, as well as providing graduates of tertiary institutions employment and internship opportunities.
DT has always been proactive in training the young talents. Regardless of whether they are interns or new employees, DT provides them with many opportunities to learn and to unleash their potentials. In order to train these budding talents to become well-rounded public relations personnels, they are given a wide scope of activities. This includes event coordination, media pitching, report writing, brainstorming proposals etc. DT strongly believes that human talents are the most important resource in a company and thus nurturing these new employees will be beneficial to the company in the long run.
The “Partner Employer Award” encourages local businesses, especially SMEs, to provide local graduates with internship opportunities and promote corporate conscience. This will allow these graduates to gain working experience, learn about professionalism and nurture a positive working attitude. They will be able to bring in fresh ideas and contribute to the long term development of the company.
Public relations and marketing communications consultancy DT Communications Asia-Pacific (DT) has been appointed as the official event planner and sponsorship manager for the World Trade Centers Association (WTCA) Pavilion at the Shanghai Expo 2010.
DT will oversee all sponsorship recruitment, media relations and on-site management during the Expo. With just 200 days before the Expo launches, the pressure is on for DT. SME and corporate members span different industries in 350 member cities, so utilizing manpower and resources efficiently and effectively will be crucial.
“With the all-round communications platform, we will assist in realising the Association’s credo to foster ‘Peace and stability through trade’ by promoting regional and international co-operation,” said Alice Fok Ka Yee, managing director of DT.
Success tips from DT for Hong Kong SMEs
Since the company’s set-up in 2003, DT has had clients ranging from Italian fashion brands to renowned Asian banks. While it seems like being a small-medium enterprise (SME) in Hong Kong has been difficult, innovation is one of the attractive points that these companies can boast about. In addition, with wave trends like Zero Budget Campaigns, the article stated that DT stands firmly with the belief that such campaigns are not impossible as long as more effort is placed into the planning process.

公司名稱: 殿堂公共關係顧問集團
業務性質: 從事消費商品、企業事務、金融、資訊科技及醫療保健
公司網址: www.dt-asia.com
成功重點: 憑豐富公關經驗、人才及創意取勝
成立年份: 2003年
老闆真言: 正當全球各大小機構相繼削減經費之時,各大小企業更應加強推廣,宣傳自己的品牌,於最壞的時間突圍而出。
金融海嘯席捲全球,經濟低迷,本港商業市場在陰霾籠罩下,無不對前景擔憂及困惑。不過經濟活動往往此消彼長,當部份企業在艱苦經營緊縮開支之際,亦有企業 在逆市之下大展拳腳。殿堂公共關係顧問集團 (下稱「殿堂」),正是一間在逆市中尋找新商機的公司,皆因他們深信,只要憑著專業的推銷策略與創新意念,仍然可於逆市險中求勝,轉危為機。
逆市擴充 斥鉅資宣傳
殿堂由資深公關從業員霍嘉怡創立,在短短數年間公司業務更拓展至亞太等地區。在創立第5年,該公司與PA House合併,營運資金增加60%,顧客量增加30%,發展更上一層樓。殿堂創辦人霍嘉怡表示:「正當全球各大小機構相繼削減經費之時,我們深信這正是開拓機會的最好時機。各大小企業更應加強推廣,宣傳自己的品牌,於最壞的時間突圍而出。我們有信心憑藉多年專業的公關經驗、優秀的人才及無限的創意,定可於逆市創一番新景象。」
該公司成立於2003年,以香港為總部,與亞太區多區域都有聯繫,其團隊主要從事五個不同範疇:消費商品、企業事務、金融、資訊科技及醫療保健,客戶包括 香港大型連鎖眼鏡專門店、意大利時裝品牌、香港各大商會、全球首屈一指的銀行、澳門頂尖賭場酒店等。隨著不斷的拓展,殿堂積極增聘多個部門員工,以應付持 續增加的顧客量。
有「橋」就有商機
能夠於逆市中人棄我取,當然少不免要有「橋」。霍嘉怡認為,要突破,必須打破公關界墨守成規的框架,該公司的首招,是於2008年10月初斥資百萬作宣傳 費用,以 ‘Zero Budget Campaign’ (零經費推廣)打響頭炮,為具潛力之顧客提供一個月免費、專業而全面的公關服務,如撰寫新聞稿、向傳媒介紹品牌及安排訪問機會等,至今已成功幫助10名新客戶推廣業務。
她表示,削減宣傳開支,不等於將所有市務活動停頓下來,推廣不一定要耗用龐大資金,有時只需多花心思,一樣能得到理想效果。「花錢於電視台黃金時段賣廣 告,雖然有一定效果,但回報並非即時性,而且需要大量的後續支援」,她認為,現時的企業要求「每使一元,必須有一元或以上的回報」,因此在市況低迷時,以 公關活動取代傳統廣告將成趨勢,皆因前者的支出較少。
緊隨其後的強勢第二波是11月27日起於紅磡海底隧道九龍入口刊登大型戶外廣告版,成為罕有於戶外刊登廣告的公關公司。該廣告展版橫跨整個聖誕節黃金假期 至12月底。其後更邀請鋼琴王子陳雋鶱乘坐禮物車上,當禮物車行駛於殿堂戶外大型廣告時,爬出天窗,一面揮手,一面高舉MERRY CHRISTMAS字樣。據悉,此舉有助客戶認識該公司的膽量與創意。而這兩項元素,正正是逆市中發圍的必要條件。