Hong Kong SMEs on the Expo stage
(Mingpao, 1st May) DT Communications is the only Hong Kong-based firm at the Shanghai World Expo 2010, and General Manager Ms. Alice Fok hopes that this inspires SMEs to strive to undertake large projects.
She also said that the prestigious global event might not rake in huge revenues, but the tremendous networking and business opportunities which will arise at Expo are extremely invaluable.
DT, The Only Hong Kong-based PR Agency at Expo 2010
(Sing Tao Daily, 1st May) Today marked the opening of the Shanghai World Expo 2010, the fantastic global event that every corporation hopes to contribute to and be involved in. Many SMEs have had the rare opportunity to participate, helping out in everything from PR to catering.
DT is one of the SMEs who will be key in the execution of Expo 2010, working with a total of four Pavilions. The DEVNET Pavilion, in alignment with the association’s Information Communication and Technology (ICT) goals, will feature the clever use of iDT and several hot topics, in order to attract more guests to visit the Pavilion.
“As a relatively small firm, we are honoured to have been chosen to undertake several important projects at Expo 2010. This is the biggest project we have ever undertaken and although it won’t be easy, we will work hard towards success”, said Ms. Alice Fok, General Manager of DT.
She said that with the international audience of Shanghai Expo, it will be paramount to conduct publicity and marketing strategies online and across cultural boundaries; a difficult task that she is ready to tackle. DT, based in the cultural melting pot of Hong Kong, is also in the best position to understand Chinese and foreign cultures.
She added that the firm’s work in Shanghai might not have brought in extravagant profits, but led to more international companies reaching out to explore working with DT.
Facing economic downturn, DT Communications Asia Pacific General Manager, Alice Fok shares how large, medium and small enterprises can utilize own experience and resources, or with minimum budget to develop effective marketing strategies to cope with changes and look for growth opportunities.
VTC Distinguished Lecture Series - Marketing Challenges in New Ages
